2021 PRSA California Gold Coast Scholarships

The California Gold Coast chapter of the Public Relations Society of America (PRSA) offers two scholarships to recognize outstanding individual college students who are committed to studying communication or public relations in the Tri-Counties area. The group will awards two $500 scholarships every year.


“It is important to encourage the education of young professionals who wish to pursue an education in public relations or communications, so they feel supported in reaching their higher education goals. Attending a four-year institution is often the first step to achieving your professional goals,” said PRSA California Gold Coast Chapter Scholarship Committee Chair Kristin Steiner. 


The chapter raised funds for the scholarships through program meeting fees and sponsorships, and hopes to grow the scholarship fund as the chapter grows.


In addition to high academic achievement, applicants should be able show a true commitment to community service. “A successful PR career often goes in tandem with service to one’s community. There are many wonderful organizations who rely on community members to help make a difference, and it is our hope that the next generation of PR professionals continue to prioritize the communities where they work and live,” Steiner said. 


To be eligible for the scholarships, students must:


  • Be a student currently enrolled in a four-year institution of higher education accredited by the Western Association of Schools and Colleges (WASC) located in Santa Barbara, San Luis Obispo or Ventura counties.
  • Have a 3.0 GPA minimum.
  • Have a declared major in public relations or communication.
  • Be in good academic standing with his or her educational institution.
  • Have not received a PRSA scholarship in the past.
  • Applications accepted through June 23, 2021
  • Scholarship Awards will be announced in July 2021.


The 2020 PRSA Scholarships awardees

Central Coast, Calif., September 29, 2020 – Two UCSB students with a passion for helping others have been selected as recipients for the 2020 PRSA California Gold Coast Scholarships. Jishing Yu and Vivian Chen will each receive $500 to support their studies in the public relations and communication fields. The annual scholarship program is designed to support local education and professionalism in communication and public relations for students attending four-year colleges in the chapter’s geographic territory of Ventura, Santa Barbara and San Luis Obispo counties.  


Jishing Yu is a communication major at the University of California, Santa Barbara (UCSB). She holds a 3.68 GPA and serves as a member of the leading co-ed business fraternity Delta Sigma Pi while also working as an undergraduate research assistant in UCSB’s communication department. Yu also works as a public relations and social media intern at Vitamin Angels, a Santa Barbara-based charitable organization focused on eliminating malnutrition in at-risk populations in need.


“I have always been interested in people and the stories that they carry,” Yu said in her scholarship application. “At my current internship, I work at a nonprofit that helps bring vitamins to mothers and children in need around the world. Getting to be a part of that, answering questions that they have and bringing to life the stories of people that we help is such a rewarding experience. In the future, I hope to continue to work as a public relations professional in a field that I genuinely care about.”


Like Yu, Vivian Chen is a UCSB student. She is majoring in communication and linguistics and has a 3.93 GPA. Committed to her community, she has served as director of campus relations and leadership development for the UCSB Communication Association, as a communications intern for UCSB Alumni, and as a campus ambassador for Zipcar.


“It seems like before I even knew what public relations was, I was drawn to connecting with people through public mediums,” Chen said in her scholarship application. “As I learned about different areas in marketing, PR fit like a glove. My hope is that, as a PR professional, I will tell a story that inspires underrepresented populations, especially the Asian American community. With PR, I want to empower my community to have a voice so that Asian American descendants can be proud of their heritage.”


The PRSA California Gold Coast Chapter raised funds for the scholarships through program meeting fees and sponsorships. To be considered for the scholarship, students must have declared a major in public relations or communication, have a GPA of 3.0 or higher, and be enrolled in a four-year higher education institution located in Santa Barbara County, San Luis Obispo County or Ventura County.


For more information about PRSA’s California Gold Coast Chapter and future scholarship opportunities, visit www.prsagoldcoast.org.

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