A Conversation About Social Media and the New Direction of PR

When: April 6, noon to 1:15 p.m.

Where: Zoom

Join us as we have a conversation with PK Creedon about social media and the role it plays in today's PR world.

PK’s a digital marketing professional and LGBTQ influencer with 10+ years of industry experience with over 500K cross platform followers. When he signs off from his day job at Snapchat where he leads the US Snap App Advertising business, he transitions to creating content and working on brand integrations for his personal social profiles. PK started his career working as a publicist for NFL athletes and YouTube Celebrities where his love for telling stories evoled into a love for amplifying those stories via paid media. Professionally, he specializes in growing global retail, e-commerce, app, CPG, and entertainment brands through paid, earned, and influencer social strategy. He’s also worked as a copywriter, vlogger, and social media producer for United Way, Hyundai, Wells Fargo, Amazon, P&G, Abercrombie & Fitch, and many more.

This will be an online event and ZOOM information will be sent the Monday before.