California Gold Coast Chapter
California Gold Coast Chapter

PRSA July presentation:

Effective PR is Effective Storytelling


presented by Anthony Mora

Mora Communications


Wed, July 26, 2017
8:00 AM – 9:30 AM PDT

Ventura County Community Foundation
4001 Mission Oaks Boulevard
Camarillo, CA 93012


8 a.m. Networking & Refreshments; 8:30 a.m. Program; 9:30 a.m. Conclusion



Anthony Mora

PRSA California Gold Coast Chapter is pleased to host Anthony Mora whose topic will be: Effective PR is Effective Storytelling.


Stories engage, they’re compelling and they command our attention. Humans have been telling stories for centuries. We’re hardwired to respond to stories. There are now scientific studies that show this to be true.


Princeton University researchers Greg Stephens and Uri Hasson showed how compelling stories literally meld the storyteller and the listeners. Tests show that as specific parts of the storyteller’s brain are activated, the same reaction is going on in the listener’s brain.

And who better than a PR pro to tell a story? This presentation will cover why compelling storytelling is such a powerful public relations tool, as well as how PR professionals can develop and utilize their various stories to interest, engage and command attention.


This presentation will cover why compelling storytelling is such a powerful public relations tool, as well as how to develop and utilize stories to interest, engage and command attention. Anthony will cover such topics as:


  • Why Effective PR is effective storytelling
  • Why the most effective communicators are storytellers
  • What the media is looking for.
  • Why the obvious story isn’t always the most compelling story
  • How to successfully use storytelling to land media coverage


The good news here is that your PR outreach need not be a hard sell. No journalist wants to be sold. Telling a good story is a creative process, something that writers can use to their advantage. Call on your imagination and ingenuity to fuel your promotional outreach.


A compelling story is such a powerful public relations tool because it not only interests, it engages. It commands attention. And, as studies prove, it actually changes our brain activity.

So, what are your stories?

Welcome to the PRSA California Gold Coast Chapter serving Ventura, Santa Barbara and San Luis Obispo counties.

The first and foremost goal of our local chapter is to serve a diverse community of professionals, empowering them to excel in effective, ethical and respectful communication on behalf of the organizations they represent and the constituencies they serve, and advance the careers of its members by providing:

  • lifelong learning;
  • vibrant, diverse and welcoming professional communities;
  • recognition of capabilities and accomplishments;
  • thought leadership, ethics and professional excellence; and
  • professional relationship development.
PRSA CGC Board Members PRSA CA Gold Coast Officers (left to right): Janis Flippen, Jean Sandlin, Sarene Wallace, Nancy Mayerson, Diane Rumbaugh, and Nancy Gill

We look forward to offering meetings and activities that will prove effective for your career growth and experience.  Would you like to get involved with PRSA California Gold Coast? Contact us at







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