Effective PR is Effective Storytelling
presented by Anthony Mora
Wed, July 26, 2017
8:00 AM – 9:30 AM PDT
Ventura County Community Foundation
4001 Mission Oaks Boulevard
Camarillo, CA 93012
8 a.m. Networking & Refreshments; 8:30 a.m. Program; 9:30 a.m. Conclusion
PRSA California Gold Coast Chapter is pleased to host Anthony Mora whose topic will be: Effective PR is Effective Storytelling.
Stories engage, they’re compelling and they command our attention. Humans have been telling stories for centuries. We’re hardwired to respond to stories. There are now scientific studies that show this to be true.
Princeton University researchers Greg Stephens and Uri Hasson showed how compelling stories literally meld the storyteller and the listeners. Tests show that as specific parts of the storyteller’s brain are activated, the same reaction is going on in the listener’s brain.
And who better than a PR pro to tell a story? This presentation will cover why compelling storytelling is such a powerful public relations tool, as well as how PR professionals can develop and utilize their various stories to interest, engage and command attention.
This presentation will cover why compelling storytelling is such a powerful public relations tool, as well as how to develop and utilize stories to interest, engage and command attention. Anthony will cover such topics as:
The good news here is that your PR outreach need not be a hard sell. No journalist wants to be sold. Telling a good story is a creative process, something that writers can use to their advantage. Call on your imagination and ingenuity to fuel your promotional outreach.
A compelling story is such a powerful public relations tool because it not only interests, it engages. It commands attention. And, as studies prove, it actually changes our brain activity.
So, what are your stories?
The first and foremost goal of our local chapter is to serve a diverse community of professionals, empowering them to excel in effective, ethical and respectful communication on behalf of the organizations they represent and the constituencies they serve, and advance the careers of its members by providing:
We look forward to offering meetings and activities that will prove effective for your career growth and experience. Would you like to get involved with PRSA California Gold Coast? Contact us at email@example.com