California Gold Coast Chapter
California Gold Coast Chapter

Visual Fluency

Serena Ehrlich

Wednesday, Nov. 29, 2017 from 8:00 AM – 9:30 AM


at Ventura County Community Foundation

4001 Mission Oaks Boulevard 

Camarillo, CA 93012


The world is visually fluent. So why are today’s public relations professionals still focused on text?


The world has changed. Consumers have changed. Media has changed. Technology has changed. With so much change occurring in the audience engagement space, why are so many PR pros still creating old-fashioned, text-only content? It is time for PR pros to think like marketers. It is time for PR pros to become visually fluent. Join us as Serena Ehrlich, Business Wire’s Director of Social and Evolving Media, discusses why today’s PR pros need to embrace visual PR and the steps they need to take to create visually fluent PR programs that truly work.


This session will include an overview of the:

  • Changes in human behavior that directly impact your organization’s sales and marketing funnel
  • Changes in technology that created the demand for visuals
  • Changes in media that lead to an increased need for photos, videos and other assets
  • Types of multimedia assets reporters want
  • And a look at the future of multimedia: How interactivity will increase inbound traffic, engagement and ultimately conversion


Serena Ehrlich, Director of Social and Evolving Media, provides guidance for internal and external content creation and distribution services, ranging from PR programming to mobile marketing to social media updates. Over the last 25 years, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Ehrlich started her career in advertising where she developed an understanding of branding from a large-scale perspective, but she credits her 17 years in the newswire industry for placing her at the forefront of the technical, sociological and influential revolution changing the face of today’s customer communications.


Prior to rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, mobile and traditional marketing campaigns for brands including Kraft, Kohls, Avon, Mattel, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer.


8 a.m. Morning Refreshments & Networking; 8:30 a.m. Program; 9:30 a.m. Conclusion


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Welcome to the PRSA California Gold Coast Chapter serving Ventura, Santa Barbara and San Luis Obispo counties.

The first and foremost goal of our local chapter is to serve a diverse community of professionals, empowering them to excel in effective, ethical and respectful communication on behalf of the organizations they represent and the constituencies they serve, and advance the careers of its members by providing:

  • lifelong learning;
  • vibrant, diverse and welcoming professional communities;
  • recognition of capabilities and accomplishments;
  • thought leadership, ethics and professional excellence; and
  • professional relationship development.
PRSA CGC Board Members PRSA CA Gold Coast Founding Officers (left to right): Janis Flippen, Jean Sandlin, Sarene Wallace, Nancy Mayerson, Diane Rumbaugh, and Nancy Covarrubias Gill

We look forward to offering meetings and activities that will prove effective for your career growth and experience.  Would you like to get involved with PRSA California Gold Coast? Contact us at


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