California Gold Coast Chapter
California Gold Coast Chapter

PRSA-CGCC presents:
"Breaking News-
How to Get Your Local Story Covered"

  • KEYT/KCOY/KKFX - how to work with all three stations
  • What are TV news departments looking for these days?
  • Creating the perfect pitch
  • How to pitch a story and when – the do’s and don'ts of media pitches


Wednesday, July 27th from 8 a.m. - 9:30 a.m.

KEYT, Channel 3 (outside patio)
730 Miramonte Dr
Santa Barbara California, 93109-1499


Members are encouraged to car pool.

Guest Speakers:
Mark Danielson & Jim Lemon


Mark Danielson

Mark Danielson

General Manager, NPG of California


Mark Danielson has spent his entire professional career in the broadcast business, which today spans more than 30 years – and counting.  He started his career working for a small-market broadcasting company, KMVT-TV, the CBS affiliate in the community of Twin Falls, Idaho.


Since then, Mark held positions in nearly every part of the broadcast business, from operating the teleprompter to directing live newscasts to advertising sales to eventually overseeing everything as general manager.


Some of his stops include KSL-TV in Salt Lake City, KCRA-TV in Sacramento and KTVB-TV in Boise. Since 2007, he has been a general manager for the News-Press and Gazette Company – first overseeing six television stations in east Idaho and now in Santa Barbara. Today, he is general manager for NPG of California, which includes KEYT-TV the local ABC affiliate, KKFX-TV the local FOX affiliate and MyNetwork, which can be found of cable channel 13. In addition, his company assists in operating KCOY the local CBS station.

Jim Lemon

Jim Lemon

News Director


Jim began his television news career as an anchor, reporter and producer for various stations in Arizona, Nevada and Idaho. His first news director post was at KSNT-TV, an NBC affiliate in Topeka, Kansas. From there, he headed to KGMB-TV in Honolulu, KOVR-TV in Sacramento and then to WITI-TV in Milwaukee where he was vice-president and news director. He became news director at KEYT-TV in Santa Barbara in 2013. He now leads a news staff of 45 with two newsrooms and two bureau locations producing over 50 hours of content per week.

Welcome to the PRSA California Gold Coast Chapter serving Ventura, Santa Barbara and San Luis Obispo counties.

The first and foremost goal of our local chapter is to serve a diverse community of professionals, empowering them to excel in effective, ethical and respectful communication on behalf of the organizations they represent and the constituencies they serve, and advance the careers of its members by providing:

  • lifelong learning;
  • vibrant, diverse and welcoming professional communities;
  • recognition of capabilities and accomplishments;
  • thought leadership, ethics and professional excellence; and
  • professional relationship development.
PRSA CGC Board Members PRSA CA Gold Coast Officers (left to right): Janis Flippen, Jean Sandlin, Sarene Wallace, Nancy Mayerson, Diane Rumbaugh, and Nancy Gill

We look forward to offering meetings and activities that will prove effective for your career growth and experience.  Would you like to get involved with PRSA California Gold Coast? Contact us at






Print Print | Sitemap
© PRSA California Gold Coast Chapter 2955 E. Hillcrest Drive Suite 126 Westlake Village, CA 91362 805-373-1100