California Gold Coast Chapter
California Gold Coast Chapter

Registration Open!

Wednesday, June 22nd from 8 a.m. - 9:30 a.m.

Ventura County Community Foundation, Camarillo




"Advotocracy: Turning Detractors into Advocates or Haters into Huggers"

Dave Barthmuss

Special Guest:

Dave Barthmuss

President | Advotocracy


Dave Barthmuss was Group Manager of Communications for General Motors until early 2016, and now serves as an independent consultant and senior counsel for clients and agencies. He’s known for designing strategic communications programs that improves image and reputation, builds brands, engages influential stakeholders, and delivers a company’s or organization’s messages in a variety of settings. Dave possesses a keen ability to build the kinds of engaging bridges that have turned the most determined of detractors into proactive third-party advocates –- a subtle art he calls “Advotocracy,” the act of leading through advocacy.


Dave was GM’s top communicator in its Western Region managing a diverse team of PR specialists through some of the most turbulent times in the automotive industry’s history. Dave focused on various communications functions in this role including crisis communications, media relations, product marketing, grassroots consumer programming, event management, issues management, executive communications and thought leadership, and public policy advocacy for the 24 states west of the Mississippi. Dave also served as a key storyteller for the company conducting numerous interviews and participating in several public speaking events related to consumer engagement, alternative fuels, communication best practices and other business topics.  Prior to this role, Dave managed global energy, environment, and sustainability issues at GM’s headquarters in Detroit.


Dave spent several years in both large and small agency environments where he focused on engaging and building relationships with influencers, detractors, advocates and media, often creating long-lasting and mutually beneficial relationships for his clients. Dave also provided strategic guidance and constituent relations needs for 20 state senators, public policy analysts and state bureaucrats in Michigan, specializing in public affairs issues management, public policy promotions, legislative monitoring and general public relations services. 


His work has earned several awards from the Public Relations Society of America (PRSA) including its 2013 PR Professional of the Year Award (Los Angeles chapter), Sabre, PR Week and the Publicity Club of Chicago, as well as GM Chairman’s Honors for achievements in advanced technology communications, and Star Awards from GM’s Public Policy Center for environmental education. He was named Volunteer of the Year by the Los Angeles Regional Chamber of Commerce for his continued contributions to the Southern California Leadership Network (SCLN), for which he serves as its Board’s Vice Chair 


Dave earned a Bachelor’s Degree in Journalism and Political Science from Michigan State University. When not on the road or advocating for clients, you’ll find him spending time with his family, enjoying concerts (he’s a reformed Deadhead), and cheering on his favorite sports teams.


Dave is active on social media networks and welcomes new friends and followers:
•    Dave on LinkedIn:    
•    Dave on Twitter:


Welcome to the PRSA California Gold Coast Chapter serving Ventura, Santa Barbara and San Luis Obispo counties.

The first and foremost goal of our local chapter is to serve a diverse community of professionals, empowering them to excel in effective, ethical and respectful communication on behalf of the organizations they represent and the constituencies they serve, and advance the careers of its members by providing:

  • lifelong learning;
  • vibrant, diverse and welcoming professional communities;
  • recognition of capabilities and accomplishments;
  • thought leadership, ethics and professional excellence; and
  • professional relationship development.
PRSA CGC Board Members PRSA CA Gold Coast Officers (left to right): Janis Flippen, Jean Sandlin, Sarene Wallace, Nancy Mayerson, Diane Rumbaugh, and Nancy Gill

We look forward to offering meetings and activities that will prove effective for your career growth and experience.  Would you like to get involved with PRSA California Gold Coast? Contact us at






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